Cold Calling Control Zone set up to protect tenants in Normanton

Published 3 April 2019

WDH, in partnership with West Yorkshire Trading Standards and West Yorkshire Police, has launched a Cold Calling Control Zone at Benson Lane, and the surrounding streets, in Normanton

Officers from WDH were on hand last week to speak to residents as well as distribute stickers and leaflets to 97 properties in and around Benson Lane. Signs were erected at the entrances to the zone warning cold callers that they are not welcome.

Mrs Ingram, a resident on Benson Lane, said: “We are over the moon that the Cold Calling Control Zone has now launched. It has been a long time coming and this will help many residents feel more confident to say no and to not open their door.”

There are now Cold Calling Control Zones in many WDH neighbourhoods, arming residents with the knowledge they need to be safe within their homes but, most importantly, the confidence to say no to cold callers and prevent incidents involving rogue traders, distraction burglaries, pushy sales people and doorstep criminals. The zones act as a deterrent to constant door knocking which is often seen as a nuisance, but can also cause anxiety and stress to people. They give tenants the confidence to say no to uninvited callers and help to reduce crime and fear of crime in areas that were previously affected.

Sally Dudley, WDH’s Tenant Involvement Officer said: “We had reports of rogue traders targeting the residents of Benson Lane trying to sell mattresses amongst other things. We are delighted to have introduced this zone which gives our tenants the strength to stand up for themselves and to feel safer in their own homes.”

David Lodge, Head of West Yorkshire Trading Standards said: “Protecting the safety of the communities of West Yorkshire is important, and that’s why this Cold Calling Control Zone has been introduced. By working with residents, and our partners to enforce this zone we can ensure that cold callers get the message that they are not welcome.”

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